Other Electives

Books to read

Differentiation to Die

Inside Steve’s Brain

Ideas

Technology innovation Strategy

BM innovation strategy (white space)

FIMASà Bonds+ numerical +binominal

SNCM à negotiation .. confessor

Arbitration and meditation center

Yale IPA

Dean,IPA ( poverty action)

ROI is almost 72% - Review of book. empowering next generation

Micro credit . people use 3-9% for daily business

Temptation resists ..

Make goals..

Regrets..

Weight increase and desert example..

Now days low quality but high calorie.. especially in kerela india

Committed bank a/c

Contract to do something.

Stick.com à bank

Corporate wellness à IPA

Donorsà target of the book

Fail blog à things abt internet              

http://failbook.failblog.org/

Treasury Management

elective in 4th sem

Coverage... 20 classes

WCR..

cash flows.

inventory operations

treasury  management deals with managing cash of the company

IAS 39 standards

50 cp -50 quiz marks.

MARKETING Electives

Direct marketing response

MLB- acquisition most likely Buyer

mvc- retention- most valuable customer

individuality

response

relationship

LTV- long time value

rewards for retention.. birthday cards..

09178821846- jose miranda

Brand equity manager

What are these 4 things

yonghe king

hong zhuanoj yaun

san pin wang

levzhov

.. chinese fast food joints... noodles.. all owned by Jolibee..

Brand needs to have 2 things

Identification

Differentiation