Friday, January 28, 2011

Marketing Project Macau

We had spent many days making the Marketing Project for Macau. finally we made a good presentation this Thursday. the presentation started at 1 pm and continued till 7 pm.

The data analysis (cluster analysis and perceptual maps )stood apart in our presentation. We were in 2nd position.  I introduced the presentation, talking about Macau.
The main insight of the project was the study about people's perception about Macau. We prepared a value proposition of Macau.
"Capture the essence of culture and entertainment in a new world."
Already macau is famous for gambling and adult entertainment, but we need to talk about the discriminator 'sino portugal culture' that sets it apart in the world. We need to attract people on this parameter.


MC End Presentation

MC was a 30 classes course, I really learnt how to do a presentation.

The MC End Presentation was to talk about what we all learnt as a Learning team in the 30 classes.

We did a 12 days of Christmas song showing what 12 things we learnt.


It was a great experience. Thanks a lot Mary Chua for a good time.

Tuesday, January 25, 2011

OM GAME

We had a OM game few months back. The learning teams had to prepare planes within a limited budget and time . there was a trial run then, how many planes will reach the end.

We could not decide a model till the last moment. Finally we were able to make 21 planes in which 9 reached the end. The game taught us that unless you make the design, don't do the purchase of the materials,
Also check the materials before making payments.

Wednesday, January 19, 2011

mentor-protege relationship

In HBO class today i learnt about mentor-protege relationship.

it follows a SAGE framework

S-Sacrifice
A-Acceptance
G- Gift
E- Extending

most have the relationship have these characteristics.

Most of My relationship with the mentor was mostly sponsor-protege. it was very professional. but in virtuoso team the relationship is mostly of mentor-protege type in which there is more involvement.