We had spent many days making the Marketing Project for Macau. finally we made a good presentation this Thursday. the presentation started at 1 pm and continued till 7 pm.
The data analysis (cluster analysis and perceptual maps )stood apart in our presentation. We were in 2nd position. I introduced the presentation, talking about Macau.
The main insight of the project was the study about people's perception about Macau. We prepared a value proposition of Macau.
"Capture the essence of culture and entertainment in a new world."
Already macau is famous for gambling and adult entertainment, but we need to talk about the discriminator 'sino portugal culture' that sets it apart in the world. We need to attract people on this parameter.
The main insight of the project was the study about people's perception about Macau. We prepared a value proposition of Macau.
"Capture the essence of culture and entertainment in a new world."
Already macau is famous for gambling and adult entertainment, but we need to talk about the discriminator 'sino portugal culture' that sets it apart in the world. We need to attract people on this parameter.
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