Direct marketing response
MLB- acquisition most likely Buyer
mvc- retention- most valuable customer
individuality
response
relationship
LTV- long time value
rewards for retention.. birthday cards..
09178821846- jose miranda
Brand equity manager
What are these 4 things
yonghe king
hong zhuanoj yaun
san pin wang
levzhov
.. chinese fast food joints... noodles.. all owned by Jolibee..
Brand needs to have 2 things
Identification
Differentiation
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